Tuesday, April 29, 2014

Conversions Tracking

We'd like to propose you to use our own conversions tracking pixel to track banners impressions and clicks, and video ads playbacks and clicks. This one is aimed to help with arbitraging activities and maintain ROI by adjusting CPCs for publishers in real-time. This pixel can track only above mentioned types of events and nothing else (so far). Also some custom events can be tracked (e.g. registration on site, etc) if you add custom code on your page (code can be provided by our tech team).
If you want to start using our pixel, please, contact our support team xmlsupport@adkernel.com and provide us landing page URLs where you want to set a pixel. Then our tech team will check the possibility to add the pixel and we will send you the instruction for implementation.

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