The asynchronous ad code offers improved web latency and a better user experience for your site’s visitors. The advantage of the asynchronous code is that it's guaranteed never to get in the way of other parts of your web page loading. This means that users will be able to load the content of your pages, even if they’re having trouble loading the ads. Mobile users in particularly will enjoy less latency when loading web pages.
When a 3rd party banner item is being created you have an option to choose between asynchronous or regular banner:
Zone will generate asynchronous banner code if it has at least 1 asynchronous banner assigned to it. Result will be similar to this:
Note that our platform has some simple checks for asynchronous banners. For example once asynchronous option is set and there is document.write in your banner code, an error message "The Banner Tag is not asynchronous" is generated.
Already created banners have a new status field “Asynchronous” that will show you either you have chosen banner to generate simple or asynchronous banner code.
Also note that asynchronous banners have minimal browser requirements, they are:
- IE 8+
- Firefox 10+
- Opera 10+
- Chrome 8+
- Safari 5.0+
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