AdKernel now provides deep integration into third-party traffic scoring partners, including Forensiq and other leading traffic scoring systems, giving your network access to powerful real-time traffic scoring (TQ) platforms.
The new filters provide all media buyers with sophisticated control of traffic quality, allowing networks to block low-quality traffic in real-time, filter out unscored clicks and set minimal TQ levels on a feed level. The system allows for two modes of scoring: “Firewall mode”, scoring all traffic, or scoring based on control groups with a maximum allowed a percentage of suspicious clicks, to give a statistical representation of traffic quality.
How to start?
Please contact your support rep or support@adkernel.com to discuss access for your network.
About Forensiq:
Forensiq is a fast growing company that has developed and implemented a series of effective solutions to help fight online ad fraud, click fraud and conversion fraud. The firm combines the latest technology plus a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. The company won three LeadsCouncil LEADER Awards in 2015 plus the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection.
To learn more visit www.forensiq.com
The new filters provide all media buyers with sophisticated control of traffic quality, allowing networks to block low-quality traffic in real-time, filter out unscored clicks and set minimal TQ levels on a feed level. The system allows for two modes of scoring: “Firewall mode”, scoring all traffic, or scoring based on control groups with a maximum allowed a percentage of suspicious clicks, to give a statistical representation of traffic quality.
How to start?
- Contact technical support regarding pricing and ask to open this feature for your network.
- Proceed to Create remote Feed or enter existing Remote feed settings, choose Filters section, select type of scoring systems, set Min TQ level and other necessary modes:
- Max Suspicious Rate. To save on the costs associated with scoring every click (firewall mode) while still protecting your advertisers from low-quality traffic sources, we have implemented a sampling system we call Max Suspicious Rate (%). This is based on a percentile of "suspicious", ie. "low TQ" traffic and a control group of clicks (eg. 1000 clicks per feed), which our system will use as a randomized control group for sampling the feed quality.
Please contact your support rep or support@adkernel.com to discuss access for your network.
About Forensiq:
Forensiq is a fast growing company that has developed and implemented a series of effective solutions to help fight online ad fraud, click fraud and conversion fraud. The firm combines the latest technology plus a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. The company won three LeadsCouncil LEADER Awards in 2015 plus the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection.
To learn more visit www.forensiq.com
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