New weekly release has lots of new features and changes - here are some of the major ones:
Global Upgrades:
Password Reset feature
New Admin roles - XML admin, Display admin.
XML Platform Upgrades:
Publisher Reports now have Traffic Quality Reports dimension!
Click Scoring Reports - additional columns.
New Traffic types for Exchange!
Display Platform Upgrades:
Open RTB upgrades on Display Platform
Ad Rotation - two rotation modes.
VAST Zone Implementation Guide
Password reset feature
Your publishers and advertisers are now able to use an automated password reset feature to restore access to their accounts in case they lose their account login username or password.
To restore a password, a user should click on the link “Forgot password”. The service will send a new password shortly to the email used at the time of registration.
New Admin Roles
There are new admin roles available:
XML admin - is able to view and apply changes within XML UI.
Display admin - is able to view and apply changes within Display UI.
Publisher Reports now have Traffic Quality Reports dimension!
You are able to view Traffic Quality Reports data via the “drill down” menu for the following reports:
Publisher, Publisher by Date, Publisher Feed, Remote Feed Type and by Remote Feed when using our third party filter integrations for Forensiq and other leading traffic quality scoring systems.
Traffic Quality Report allows to view basic and extended traffic quality analytics data to improve marketing decisions regarding the traffic sources within your network.
If you would like to learn more about activating third-party traffic quality scoring on your network, please contact our support email.
Click Scoring Reports - additional columns
You are able to view Click Scoring Reports data via the drill down menu for the following dimensions:
by Publisher, Publisher Feed, Remote Feed Type, Remote Feed and by Service (when using our third party filter integrations for Forensiq and other traffic quality scoring systems.)
Click Scoring Report allows to view the following data:
Unknown Clicks - a quantity of clicks that were not scored by TQS
Low Clicks - a quantity of clicks that were scored as Low quality
Mid Clicks - a quantity of clicks that were scored as Mid (Applies to Forensiq’s “mid” 65-79 risk qualification)
High Clicks - a quantity of clicks that were scored as High quality (ie, lowest fraud risk)
Total Clicks - a total amount of clicks
Average Score - an average score per click
If you would like to learn more about activating third-party traffic quality scoring on your network, please contact support.
New Traffic types for Exchange!
Traffic type for exchange were added: Pops, Intext, Injection, Zero-click.
Should you have any other suggestions how to improve your user experience with Exchange, please submit your suggestions to support@adkernel.com or exchange@adkernel.com
Open RTB upgrades on Display Platform
Additional fields have been added to the advertiser registration form to improve the Open RTB experience: Agency name and Advertiser name.
It is now possible to create multiple Text & Image, Image and HTML banners for RTB purposes within one Offers (New)! Open RTB targeting options now include: Creative Attributes, Publisher and Ad categories, Negative Keywords, Ad positions and Campaign language.
Ad Rotation - two rotation modes
There are two types of ad rotation available on the Offer setup level:
VAST Zone Implementation Guide
You are able to view VAST zone info by clicking on Zone Info button in the VAST Zones’ grid.
Password Reset feature
New Admin roles - XML admin, Display admin.
Publisher Reports now have Traffic Quality Reports dimension!
Click Scoring Reports - additional columns.
New Traffic types for Exchange!
Open RTB upgrades on Display Platform
Ad Rotation - two rotation modes.
VAST Zone Implementation Guide
Password reset feature
Your publishers and advertisers are now able to use an automated password reset feature to restore access to their accounts in case they lose their account login username or password.
To restore a password, a user should click on the link “Forgot password”. The service will send a new password shortly to the email used at the time of registration.
New Admin Roles
There are new admin roles available:
XML admin - is able to view and apply changes within XML UI.
Display admin - is able to view and apply changes within Display UI.
Publisher Reports now have Traffic Quality Reports dimension!
You are able to view Traffic Quality Reports data via the “drill down” menu for the following reports:
Publisher, Publisher by Date, Publisher Feed, Remote Feed Type and by Remote Feed when using our third party filter integrations for Forensiq and other leading traffic quality scoring systems.
Traffic Quality Report allows to view basic and extended traffic quality analytics data to improve marketing decisions regarding the traffic sources within your network.
If you would like to learn more about activating third-party traffic quality scoring on your network, please contact our support email.
Click Scoring Reports - additional columns
You are able to view Click Scoring Reports data via the drill down menu for the following dimensions:
by Publisher, Publisher Feed, Remote Feed Type, Remote Feed and by Service (when using our third party filter integrations for Forensiq and other traffic quality scoring systems.)
Click Scoring Report allows to view the following data:
Unknown Clicks - a quantity of clicks that were not scored by TQS
Low Clicks - a quantity of clicks that were scored as Low quality
Mid Clicks - a quantity of clicks that were scored as Mid (Applies to Forensiq’s “mid” 65-79 risk qualification)
High Clicks - a quantity of clicks that were scored as High quality (ie, lowest fraud risk)
Total Clicks - a total amount of clicks
Average Score - an average score per click
If you would like to learn more about activating third-party traffic quality scoring on your network, please contact support.
New Traffic types for Exchange!
Traffic type for exchange were added: Pops, Intext, Injection, Zero-click.
Should you have any other suggestions how to improve your user experience with Exchange, please submit your suggestions to support@adkernel.com or exchange@adkernel.com
Open RTB upgrades on Display Platform
Additional fields have been added to the advertiser registration form to improve the Open RTB experience: Agency name and Advertiser name.
It is now possible to create multiple Text & Image, Image and HTML banners for RTB purposes within one Offers (New)! Open RTB targeting options now include: Creative Attributes, Publisher and Ad categories, Negative Keywords, Ad positions and Campaign language.
Ad Rotation - two rotation modes
There are two types of ad rotation available on the Offer setup level:
- CTR - a rotation method takes into consideration the ad CTR.
- Random - a rotation method when ads are rotated in random order.
VAST Zone Implementation Guide
You are able to view VAST zone info by clicking on Zone Info button in the VAST Zones’ grid.
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