Weekly release 2016-03-03

New weekly release has lots of new features and changes. Here are some of the major ones.

Display platform Upgrades

Referrer Domain reports for Zone Reports
Now we are able to collect ‘Referrer domains’ data for specific zones by your request. If you would like to have such feature, please contact support@adkernel.com for further information.

Supported macros in Passback Ad Tag
The following macros are supported in passback ad tag (can be found in banner zone settings):
{cachebuster} - random number,
{pub_zone} - publisher zone id,
{subid} - pubsubid (urlencoded),
{pub_url} - referrer URL (URL encoded),
{pub_domain} - referrer domain (URL encoded),
{pub_redirect} - click redirect URL (URL encoded, passed from pub tag parameters),
{pub_*} - custom publisher macros passed from tag parameters (urlencoded).

Publishers and Publisher zones in direct Advertiser's report
Now direct advertisers are able to see publisher ids and publisher zone ids in their reports. They can either drilldown report by those dimensions or check (choose) them by ‘Dimensions’ button:


Simple GET endpoint for RTB suppliers
We’ve created a simple RTB bidder that can be accessed by using GET requests instead of "classic" openRTB format via POST. It can be used for specific implementations, such as mobile applications, or just for simpler implementation with your both banner and native traffic suppliers.

Endpoint is available under the following URL:
http://RTB_HOST/rtbg
where RTB_HOST is your adserving domain for RTB suppliers.

Supported parameters:
zone id (required)
ad_type - (native|banner) (required)
user_ip - ipaddr or caller (required)
query - match query (required if ad_type=native)
ua - user agent or caller (optional)
lang - user language or caller (optional)
ifa - ifa identifier (optional)
user_yob - user's year of birth (optional)
count - number of ads in native ad (required for native ad type)
size - banner size or thumbnail size (required for ad_type=banner and optional for ad_type=native)
auct - auction price, 1 for first_price and 2 for second_price (required)
carrier - carrier string (optional)
site:
url - page url (optional)
iab_categories - list of iab categories (optional)
app:
app_id - app id (optional)
app_name - app name (optional)

New banner types and VAST provider

The following banner types are supported by our system:

• Adcash
• Clickpapa
• Wiget
• PropellerAds

A new VAST provider is supported - EngageBDR.